Project Overview

Finanztip is a not for profit financial advice services used by millions of Germans every month. I’ve been working with the team helping them establish and optimise their UX practice. As well as create a design refresh to bring the brand and product up to date.  

Old Finanztip design

New Finanztip design

Fully responsive


Project Deliverables

Research Kickstarter

As well as conducting research myself its been important to coach the Finanztip product team so they are able to gain their own insights. I spent time with individuals in the team and produced a research kickstarter guide with tips for best practice.

IA – Content Audit

As well as a full visual refresh Finanztip requested an update to the IA of the site. One of the first things I did was a full content audit.

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IA – Site Map

The content audit aloud me to create a full site map.

See full Site Map

Proto Personas

Based on our research I created two user personas.

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IA – Card Sorting

As part of the research I conducted a number of card sorts that have been invaluable for the new structure.

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