About me.

I’m a Principal Product Designer at Omio.

I have over 10 years experience designing solutions and leading teams for both big brands and start-ups. I help teams establish and optimise Product Design practices, as well as coach and mentor as a Design instructor.

I believe that great experiences are built on solid customer research, co-creation, rapid iteration and testing. By listening to people’s needs I aim to design useful, innovative and delightful solutions that create value for customers and help organisations achieve success.

As a Principal Designer at Omio I lead design for three of the company’s five tribes and I’m responsible for the work of seven Product Designers.

My role is to oversee all design activities to ensure we produced a compelling and consistent user experience. I structure projects and define vision, working closely with user research, product management, engineering and data science. I work closely with all the designers throughout the design process, leading ideation sessions and workshops, helping to sketch initial design ideas and providing creative direction throughout the project.